Just, within few years down the line, Delhi has developed a new Face. It is a face which is powdered all pink n white with the glow of rising malls n multiplexes. The malls have no doubt, added a class to lifestyles of the masses where these people spend majority of time loundering, relaxing and exploring the new air conditioned space provided by these malls with their friends n loved ones. This new class comes with an overhead of increased price in food courts n the products sold in the malls.
But our youngsters are liking every piece of it, for it offers them good hangout place with nice crowd n so called 'feel gud' atmosphere. Be it friendship day celebration, b'day celebration, pastime, dating or eating out you will find then hanging around the mall.
To bring the other side on front "what are we gaining out of the malls??" certainly the growing craze for branded stuff among the youth indicates improved lifestyle n also the desire to earn more so as to keep up with latest trendz . But then there are other local shop owners, who find their business affected by this mindset of today's youth. The local markets are failing to attract the young minds ,with well known brands going for affordable product lines which in every way outshines the local products.
I find its 'the name game' which will hamper our craze for local markets and in no time our youth will prefer only the mall stamped products. But will the malls be able to create the charizma of shopping down the lanes of local markets, those crazy sales!!, the rasta side eating while shopping, the lovely bargaining, the parking hassles ( which too becomes a gossip issue!!) .
Of course, in true sense of shopping ,my markets will always be dearer to me than those made up malls ,be it Rajouri garden mkt, Sarojini Nagar, Lajpat Nagar Central Mkt, Karol Bagh, Connaught Place to name a few..
But our youngsters are liking every piece of it, for it offers them good hangout place with nice crowd n so called 'feel gud' atmosphere. Be it friendship day celebration, b'day celebration, pastime, dating or eating out you will find then hanging around the mall.
To bring the other side on front "what are we gaining out of the malls??" certainly the growing craze for branded stuff among the youth indicates improved lifestyle n also the desire to earn more so as to keep up with latest trendz . But then there are other local shop owners, who find their business affected by this mindset of today's youth. The local markets are failing to attract the young minds ,with well known brands going for affordable product lines which in every way outshines the local products.
I find its 'the name game' which will hamper our craze for local markets and in no time our youth will prefer only the mall stamped products. But will the malls be able to create the charizma of shopping down the lanes of local markets, those crazy sales!!, the rasta side eating while shopping, the lovely bargaining, the parking hassles ( which too becomes a gossip issue!!) .
Of course, in true sense of shopping ,my markets will always be dearer to me than those made up malls ,be it Rajouri garden mkt, Sarojini Nagar, Lajpat Nagar Central Mkt, Karol Bagh, Connaught Place to name a few..
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